Privacy Policy
Last updated: 25.04.2025
Introduction
Like a Ride is a trading name of Like Taxi Ltd, a company registered in the United Kingdom. This Privacy Policy explains how we collect, use, and protect your personal data when you use our services, including our website and mobile app (the “Service”). By accessing or using the Service, you agree to this Privacy Policy. If you do not agree with this policy, you should not use our Service.
Information We Collect
We collect different types of personal data to provide, improve, and personalize our services. The data we collect includes:
1.1 Personal Data You Provide:
- Name
- Email address
- Phone number
- Payment information (e.g., credit card details)
- Driver and rider registration details
- Address and other booking information
1.2 Usage Data:
- Location data: For providing ride-hailing services, including pickup and drop-off locations.
- App and website usage data: Information such as device type, browser type, time spent on our app/website, and pages visited.
1.3 Data from Third Parties:
- Third-party service providers: We may collect data from service providers, payment processors, and identity verification services to enhance the user experience and facilitate transactions.
- Public records: For compliance purposes, we may collect data from public sources for verifying identities (e.g., driving license details, background checks for drivers).
How We Use Your Data
We use your personal data for the following purposes:
- Providing Services: To fulfill your ride requests, process payments, and provide customer support.
- Improving and Customizing Services: To analyze your usage, improve our app/website, and develop new features.
- Marketing and Communication: To send you updates, promotions, and offers related to Like a Ride. You can opt-out of marketing communications at any time.
- Legal Compliance: To comply with UK laws, regulatory obligations, and licensing requirements set by local councils.
Data Sharing
Data Sharing and International Transfers
We may share your personal data with the following categories of third parties, all of whom are bound by confidentiality agreements and must comply with applicable data-protection laws:
- Service Providers: Payment processors, hosting and cloud-service providers, analytics and marketing platforms, and customer-support vendors.
- Fleet Operators & Drivers: To fulfil your ride requests and handle bookings.
- Law Enforcement & Regulators: When required by law or to comply with a valid legal request.
- Partners: For promotions, rewards or loyalty programs (only with your consent where required).
International Transfers
If we transfer data outside the UK or EEA, we ensure adequate safeguards are in place by using either:
- Adequacy decisions adopted by the UK government, or
- UK-approved Standard Contractual Clauses.
All recipients will process your data only for the purposes described in this Privacy Policy.
Your Rights Under UK Data Protection Law
How to Exercise Your Rights
To exercise any of your data-subject rights (access, rectification, erasure, restriction, portability, objection, or withdrawal of consent), please email admin@likearide.io or use our web form at www.likearide.io/contact
We will: Acknowledge your request within 7 calendar days, and comply with your request within 1 month (extended by up to 2 more months for complex requests, with notice).
Data Retention
We retain personal data only as long as necessary in line with our legal and business needs:
| Data Category | Retention Period | Legal Basis |
|---|---|---|
| Passenger booking records | 5 years from date of booking | Legal obligation (HMRC record-keeping, dispute resolution) |
| Driver records (licence, DBS, insurance) | Active engagement + 2 years | Legal obligation (PHV licensing compliance) |
| Marketing & profiling data | Until consent withdrawn | Consent |
| Usage & analytics data | 2 years | Legitimate interests (service improvement) |
Once the relevant retention period expires, we will securely delete or anonymise your data.
Security of Your Data
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it. However, please note that no method of transmission over the internet or method of electronic storage is 100% secure.
Security Measures & Breach Notification
We implement appropriate technical and organisational measures, including:
- Encryption at rest (AES-256 on backups) and in transit (TLS 1.2+ for all web traffic)
- Role-based access controls ensuring only authorised staff can view personal data
- Regular security assessments (vulnerability scans and annual penetration tests)
- Staff training on data-protection and incident response
In the event of a personal-data breach, we will:
- Notify the Information Commissioner’s Office within 72 hours of discovery.
- Inform affected data subjects “without undue delay” if there is a high risk to their rights and freedoms.
Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files placed on your device when you visit a website or use an app. They help store information about your activity, preferences, and help improve the user experience.
We use the following cookie types:
| Cookie Type | Purpose |
|---|---|
| Essential | Required for login, navigation, payment processing |
| Analytics | To analyse site/app usage and improve performance |
| Advertising | To deliver relevant ads based on your activity |
You can manage your own cookie preferences via your browser settings (e.g. Chrome, Firefox, Safari, Edge).
For detailed opt-out instructions:
- Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/kb/enable-and-disable-cookies-website-preferences
- Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
- Edge: https://support.microsoft.com/microsoft-edge/view-and-delete-browser-cookies-in-microsoft-edge
To opt out of third-party advertising cookies, visit:
Network Advertising Initiative: https://optout.networkadvertising.org
Google Ads Settings: https://adssettings.google.com
Facebook Ad Preferences: https://www.facebook.com/adpreferences
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will notify you of significant updates. Please check this page periodically for the latest information.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact our Data Protection Officer at:
Email: admin@likearide.io
Address:
Like a Ride
Like Taxi Ltd
2530 Aztec West, Almondsbury
BS32 4AW, United Kingdom
Legal Basis for Processing Personal Data (UK GDPR and Data Protection Act 2018)
In accordance with UK Data Protection Law, we rely on the following legal bases for processing your personal data:
- In accordance with the UK Data Protection Act 2018 and the UK GDPR, we rely on the following legal bases for processing your personal data:
- Consent: Where you have given us consent to process your data for specific purposes (e.g., receiving marketing communications).
- Contractual Necessity: To fulfill our contract with you (e.g., providing transportation services).
- Legal Obligations: To comply with legal and regulatory requirements, including obligations to local councils.
- Legitimate Interests: For our legitimate business interests, such as improving our service, preventing fraud, and ensuring the safety and security of our users.